Kotler, The Quintessence of Strategic Management.
Kotler, The Quintessence of Strategic Management.
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Kotler, Philip/Berger, Roland/Bickhoff, Nils: The Quintessence of Strategic Management. What You Really Need to Know to Survive in Business. 2nd ed. 2016. Berlin/ Heidelberg, Springer Berlin, 2016. 16 x 24 cm. VII, 113 S. VII, 113 p. 43 illus. Hardcover. (Quintessence Series).
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